How To Grow Your Business
The biggest problem I had for owning a business for more than two decades was meeting the expenses, until I figured out some hidden secrets! I hate to see another business owner spending more time in the business - away from family. As a former struggling business owner I can tell you working harder in your business is not the answer to financial success! I will reveal all the powerful secrets I learned while in the business for more than 2 decades. I was operating like most businesses until I figured out these secrets.
Most businesses act like they are the hunter and customers are the prey so they go looking for someone to sell something. Turn it around, let customers be the hunter and you be the prey! Sounds great but how do you do that?
Position yourself as the expert and go to source. This can be achieved by educating your target audience and once they realize that you are the expert-the go to source then your competition is irrelevant. You are in a category by yourself. There is you and then everyone else! This is a dream come true for most businesses but it is very possible if you act methodically.
If you need to reap through out the year then you need to plant also in an ongoing basis. Most businesses only advertise when business is slow. This is worst time to spend money on advertising because you don’t have any! If you don’t get any business then how will you get any money? Now you are in a catch 22 situation. You can avoid this situation by advertising continuously rather than haphazardly until enough word of mouth referrals are coming in continuously. Let me give you some common-sense thoughts regarding advertising. Do you ask someone to marry you on the first date? Yet this is exactly what is happening with most advertisements. It is asking the consumer to take the final decision after watching a single advertisement, no wonder it fails miserably. If you want great results from your advertisements then you must allow consumers to take baby steps instead of the final one. In order to increase your patient volume, implement a step by step process beginning with consumers visiting your website or requesting a free report from you so they are comfortable with you and then sale will happen in due time but if you attempt it in one shot, it often fails! A business looking to succeed should always look at the number of leads it is generating.
Let me give you some details about L.G.M. An example of a Lead is like someone saying “I am interested in what you are selling, tell me more about it.” This can be achieved through a Lead Generation Magnet or L.G.M. A L.G.M can be anything, a report, book, or video. Something that can pique an interest in consumers on what you are offering. When someone requests a free report, at the very least it captures their email I.D. which should be used for follow up. Once a patient hits “submit,” the report will automatically be emailed to them from you, positioning you as an expert. A L.G.M is a must for you to succeed in your business. Get all the secrets you need to grow your business massively.
Secrets Revealed: Grow Your Physical Therapy Business
Are you lying awake at night wondering how to meet payroll? - then you need to hear/read this FREE secret!
Wondering why your ads are not producing results? - then you need to hear/read this FREE secret!
Secret No 3
Are you at your kid’s play or game and your mind is in the clinic? - then you need to hear/read this FREE secret!
Do you want to go from a high prized slave to a successful owner of your practice? - then you need to hear/read this FREE secret!
These secrets will give you the knowledge to attract business while you are sleeping or on vacation!
You can grow your business - Arm yourself with these FREE powerful secrets.
This can be applied to any business. A doctor may conduct business differently from a butcher but it is ultimately transfer of money - Modify it accordingly.
Your success is a lot closer than you think - Once you know these FREE for now secrets!
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-Dr. J Peruvingal PT, DPT
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Ways to grow and thrive your physical therapy business in the midst of P.O.P. and hospital owned practices where referrals are never a problem.